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Allison Rose

By Keith Ferrazzi, Harvard Business Review (Fall 2022)
Eric Starkloff was on a mission to reinvent his company. As the incoming CEO of NI (formerly National Instruments), a Texas-based automated test and measurement engineering firm, he wanted to speed up decision-making and accelerate growth. He wanted pushback and alternative directions from his leadership team but was met with conflict avoidance. One team member recalls, "We were overly polite but not necessarily kind to one another. And people certainly didn't speak their minds."
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