How Strategy Champions Win

By McKinsey & Company (from July 14, 2025)

Crafting a strategy—the process of making coherent, hard-to-reverse choices under uncertainty with the aim of building long-term value—has always been demanding. In 2010, only 35 percent of more than 2,000 surveyed executives reported that their strategies passed four or more of McKinsey’s Ten Tests of Strategy¹ (see sidebar “The Ten Tests of Strategy: Assess your strategy’s quality”).

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